Hello Gee Joy, Our blogs for HeroBot website is lacking some fundamental SEO elements & optimizations . As a result we are not ranking on Google and not performing s they should so we need you to fix these problems as we spend so much money & time and we can’t afford to leave them like that.
This is why we need you to follow this guide very very carefully and apply all of these steps one by one for every single blog article.
First Step: Watch These Videos Multiple Times And Take Notes:
Second step : apply those principles that mentioned in videos and mentioned bellow And please be consistent and follow this pattern for every single articles:
1. Adding External Links from Authority Websites
Our blogs has HUGE lack of links from authority websites like wikipedia.org and other websites with high domain authority. This is very important to fix this huge problem. Follow these instructions:
Open up a Moz Free account here : https://moz.com/
Install the MozBar Chrome Extension on your Google Chrome browser from here : https://chrome.google.com/webstore/detail/mozbar/eakacpaijcpapndcfffdgphdiccmpknp?hl=en
Login to your Moz account on MozBar Chrome Extension to see the Moz domain authority live when you’re browsing for those authority links.
Now you can start searching for terms as anchor text to link on those authority websites inside blog articles. ( the websites must have minimum domain Authority of 70 to qualify for linking )
For example: you want to link the term “Facebook Messenger” in one of our blogs , so you search for “Facebook Messenger” in google and you see wikipedia.org has a great articles about “Facebook Messenger” here : https://en.wikipedia.org/wiki/Facebook_Messenger and you check the domain authority of Wikipedia from your MozBar and you see has domain authority of 98 so it qualifies for linking.
So now you link the “Facebook Messenger” to this Wikipedia article ( it’s important to set Blank page or new tab in link setting when you are linking to external website in order to keep traffic & visitors on the current page and our website )
Another example: you need to link the term “messenger marketing” in one of our blogs to an authority website that has some article about messenger marketing, so you search for “messenger marketing” in google and you find great articles about “messenger marketing” here : https://neilpatel.com/blog/open-rates-facebook-messenger/ and you check the domain authority of this website from your MozBar and you see has domain authority of 87 so it qualifies for linking.
So now you link the “messenger marketing” to this great article as external link ( again it’s important to set the link setting to Blank page or new tab in when you are linking to external website in order to keep traffic & visitors on the current page and our website )
Each HeroBot’s blog article needs minimum 3 to 5 External links to authority websites topics and blogs.
Important note : Do Not link to our competitors who providing the same Messenger Marketing and Messenger Chatbot service like https://manychat.com/ , https://mobilemonkey.com/, https://chatfuel.com/ , https://www.chatmatic.com/ or any other competitors. So make sure those authority blogs and websites are not providing the same service and we do.
2. Adding Internal Links From Our Other Blog Tutorials
Our blog articles are suffering lack of links to our other blog articles. So inside each blog articles you need to link to our related topics from our outer blog articles and encourage readers to visit them as well with some sort of call to action.
Each HeroBot’s blog article needs minimum 2 to 4 internal links to our other blogs with some sort of call to action to encourage readers to visit them.
3. Featuring Herobot First in Blog Articles
It’s very important to feature herobot first when we are having a blog article or writing a new blog article about some sort of features or functions. For example if the blog is about “facebook like bot” it’s very important to mention HeroBot first as provider of that function in the article ( of course with a paragraph explaining that HeroBot function ) with Our call to action button to join HeroBot below that paragraph.
After that you can mention other service providing that feature of function (without linking to them because we don’t to link to our competitors and similar services)
4. Adding Focused Keyword and Secondary Focused Keyword plus Related Keywords to H2, H3, H4 Titles
It is very important to have focused keyword and secondary focused keywords plus related keywords to h2, h3, h4 titles as part of SEO optimization so please watch tutorial videos above again and properly optimize existing blogs based on that.
5. Fixing Problem with Images
5-1 Blog’s introductions shouldn’t start
with an Image!
Blogs are should not start with a picture and should start with the paragraph for maximum engagement ( now we have this problem with every single HeroBot’s blog ) especially after featured image people want to read an actual article and they don’t want to see another image!
Fix : start using images after the first or second paragraph but DO NOT start a blog with an image.
5.2 Image Size and Quality
Small feature images and images that noting to do with content and not related to content, Example:
Cut off text on the featured Images and low quality random unrelated images in the blog.
Fix : For Featured
Image of blog post Use this image size : Width : 1600 px
For Body Images inside articles please use this size : 1024 px
Change the Massive images you have uploaded in the past to the right size that mentioned above ( very important for SEO optimization and speed )
Use only high quality images related to the context of the blog so change any of the images who does NOT meet these criteria and have poor quality or unrelated to the topic ( the only exception is images of actual bot conversation got from mobile phones because those are hard to find )
The maximum volume for blog images shouldn’t exceed 200 KB in size, you have to shrink those massive images after downloading them with tools like Snagit Image editor or https://compressjpeg.com/ and https://tinypng.com/
5-3 Renaming Image names and Alternative Text to Focused keyword and related keywords
You need to rename images for the blog to proper names as targeted focused keywords before uploading them and add Alternative Text according to focused keywords. ( The best practice is having 2 images in blog with name and Alternative Text as Focused keyword and then use secondary focused keyword as name and Alternative Text and related keywords to focused keyword as name and Alternative Text for rest of the images in that same blog )
Again don’t forget to change the Massive images you have uploaded in the past to the right size that mentioned above ( very important for SEO optimization and speed )
Extremely Important note: under any circumstances do NOT change the
Title of blogs, categories and the link for those post (Permalink ) as these
blogs are already indexed in google and we posted backlinks to them!
Please go through this optimization guide very carefully and apply to all existing blogs and also from now on when you write a new blog article apply this optimization so you don’t have to revisit and double the work again.
Please open a new column in keywords Sheets and name it “Final Optimization” wand whenever you finish an optimization for a Blog mark it as “Done”
Let me know if you have any question or concerns.